At Comparis, our definition of an experiment is the following:
<aside> 💡 Experiment = a procedure carried out under controlled conditions to accept or reject a hypothesis
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Phew, that‘s pretty hard to consume... So let us go more into detail about the parts of the definition.
Experiments might vary in method and scope, but the procedure itself stays pretty stable. Most experiments at Comparis follow the Experimentation Cycle:
In this Experimentation Wiki, we will dive into every step.
Start your experimentation process with a formulated, crystal clear outcome you want to achieve.
In this step, you structure the way to reach your target outcome: you define a problem and get inspired on the solution, gathering ideas on how to reach that goal. You will learn where to look for ideas, and yes: Crazy stuff is welcome!
Get in touch with the ICE-Prioritization Method and learn to mistrust your gut feeling.
Decide on the validation method that fits best your prioritized solution.