Maybe it is (seemingly) pretty obvious what you should do to reach your target. Not so fast, please - your first thought might not be your best.
<aside> 🔍 Use your critical thinking before you start building.
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Make sure you understand the problem before you come up with a solution. Organizations and people skipping that step are often referred to as "actionists". Investing time in that step means you take discovery in your development process seriously.
Discovery in general consists of two parts: 1) understanding a Problem thoroughly and then 2) ideating on possible solutions. I invite you to structure your Problems and Solutions along an Org-Chart (as you already do, if you think in outcome-driven roadmaps). This helps you understand the relationship between target, problem, and possible solution:
Let me explain a bit more:
We all know that one person, who immediately **tells us why it's "impossible" to reach this and that target. Listen carefully. This person might be your best advisor at a stage when your target is set but the way how to get there is still open.
So instead of brushing that one person off, wrap your head around the concerns she has. Look for obstacles, that currently prevent your users from gaining value. Detect barriers that make your business difficult. You look for problems that - once solved - would help you achieve your outcome. In other words: you define opportunities.
<aside> 💡 Opportunities are solved problems that drive outcomes.
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So take a good look at your Customer Gains and Pains, what Issues they have and what Jobs your users want to get done with your service. Solving their problems would lead to your desired outcome.
Be aware that there is probably more than one opportunity or problem you like to solve. Small ones, big ones, moonshot ones. Don't filter out the complex problems in favor of "minor" and supposedly "easy solvable" ones.
For Example:
If your target outcome is "I want to achieve that my net revenue increases by 8% within the next two months (coming from 81.000 CHF, rising to monthly 87.500 CHF)",
then your opportunities could range from "increase the product usage", "increase traffic", "increase ad-Sales", "increase prices", to "increase market coverage"
Please start thinking about solutions only as soon as you identified and understood all problem(s) you could solve.
Once you identified the problems, you can become creative about how to solve them. You open up your brain and generate and gather ideas.