Calculating confidence

How on earth can you calculate something you do not know in advance? There is a way to calculate confidence :  look for evidence and weigh it.

Here you will find a list of common types of Evidence:

1. Self Conviction

• You think this is a good idea

2. Pitch Deck

• You can clearly articulate why this is going to help the users and the company

3. Thematic support

• The idea matches Comparis' vision or strategy
• The idea is in line with a current industry trend/buzzword.
• Outside research reports could be interpreted to support the idea.
• The idea fits current product development or design methodology/philosophy
• You read a Linkedin Post about it

4. Other's opinions

• The team thinks it’s a good idea